ABOUT
I’m a Creative Media Strategist and multi-disciplinary creative with over a decade of experience in digital media. I’ve worked with a wide range of consumer brands across fashion, beauty, design, music, and hospitality, helping them bring their creative visions to life through concept-driven campaigns and captivating content creation.
With an academic background in both design and journalism, I am continually inspired by the tangible world around me. Design taught me how to create beauty in what we see, while journalism taught me how to give it meaning through words. I combine my expertise in visual curation and written storytelling to build cohesive foundations for brands to communicate effectively and authentically with their audiences.
Working closely with brands has allowed me to use my diverse skill set to create impactful, culturally relevant campaigns and content that resonate—where visuals and language work together to shape how brands connect with the world.
Services
Media
Strategy + Campaigns
Conceptualize creative media campaigns that strengthen brand identity and connect with audiences across digital, print, and social platforms. From concept ideation to execution, I produce and lead campaigns, product launches, and content initiatives to deliver cohesive and compelling visual and written narratives that support broader brand and marketing goals.
Photography
Create high-quality imagery that aligns with the campaign vision and overall brand aesthetic by blending my skills in art direction and technical photographic expertise. I lead every stage of the process, from moodboarding and casting to styling and composition, to ensure each image communicates its vision with clarity and impact.
Writing
Craft the voice behind a brand through compelling narratives and authentic copy that connect and communicate with clarity. Whether developing brand language, editorial work, social media posts, or crafting copy for campaigns and packaging, I transform innovative ideas into clear and effective communication with a strong focus on storytelling that connects with audiences on a human level.
Social Media Management
Manage social media accounts to ensure the brand stays culturally relevant, visually cohesive, and audience-focused. Ensure all visual content stays on brand using art direction and thoughtful grid planning. Craft engaging written content that reflects the brand’s voice, communicates its message clearly, and fosters meaningful connections with its audience across social media platforms.